One way we do that is through clicking on Likes and figuring out a comment to post which shows thought has been put into it.
As the sites on the internet continue to grow in number, that Best Practice for networking should be one we collectively question.
It would be career suicide to unilaterally just stop liking and commenting.
In addition, we have to input from others what their return on investment has been from this kind of networking.
What we know for sure, of course, is that both the professionals' digital identity and offline identity are shaped by how many likes and comments are posted to their content.
For example, it's obvious Preet Bharara is thriving, despite being fired as U.S. Attorney for the Southern District of New York by U.S. President Donald Trump. There is always heavy input from those following him on Twitter.
On the other hand, what's also obvious is that some early adopters of social media no longer are getting a lot of attention online. Consequently, we wonder if they are on a downward trajectory. Perhaps they no longer understand what digital content will resonate.
As an interim measure, I have purged plenty of contacts on Facebook, LinkedIn, and Twitter. Liking/commenting on their content didn't yield me any positive ROI. That move has move has downsized the pool of players with whom I must continue to network.
For the longer term, those with the most online influence could do thought leadership long form about the raw realities of networking in digital times.
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