On Abovethelaw.com, lawyer-journalist Kathryn Rubino brings up that reality in terms of a junior partner in a midsized firm who wants to catapult to BigLaw. But, the hustler did not hustle enough. There is no portable book of business. Therefore, the odds are not promising for the leap into the big time.
In many branches of public relations, the story is the same. My colleagues and I all have war stories of applying for full-time and even contract work. After the first few minutes, the question comes: What business are you bringing in with you?
And, with the consolidation of retail, in-house salon stylists recognize that if their store closes, they better be able to guarantee that their customers will follow them to the new location. Otherwise they will not be hired, at least not with the benefits such as health insurance they need.
The takeaway is to satisfy clients to the point that they will only do business with you. Therefore, they will make it their business to follow you.
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