The digital platform bringing Sugar Daddies (and Momas) and Sugar Babies together is SeekingArrangement.com.
The arrangement is open-ended.
That ranges from the Sugar Babies providing companionship with no strings attached to allowing a physical relationship.
Some Sugar Daddies function as mentors.
Some simply want to be White Knights rescuing their Babies from financial burdens.
About 2.5 million of the Sugar Babies are students in higher education. Their motivation is have financial help paying for school. They refuse to be part of GenDebt.
Founded in 2006 by MIT alumnus Brandon Wade, a membership for a month for Sugar Daddies costs $80, for Student Babies $20.
In BusinessInsider, Tanzo Loudenback presents a typical Sugar Baby - Christina. Since there remains a stigma attached to such arrangements, even in pragmatic America, her last name is not given.
So far, she has received about $90,000 from Sugar Daddies. She is matriculating online for an MBA degree and intends to go to law school.
The typical Sugar Daddy on SeekingArrangement.com has a net worth of about $1.5 million. And annual gross earnings of about $250,000. No, those are not exactly high rollers. They just seem to be out for a bit of fun. Many might hope for more.
That hope make the earnings not necessarily easy money. Despite the terms and conditions agreed to by Sugar Baby and Sugar Daddy/Moma, there can be pressure to go beyond. Christina admits being asked for sex, which she doesn't offer. For that, she indicates:
" ... you need to have a backbone."
Since she is already 29 years old, hovering over her current arrangements is the very real issue: Will she age out of being able to provide this service?
Anyone who has lived long term in a university town knows SeekingArrangement.com just formalizes the common practice of attractive young women being able to shake loose attention, mentoring, job referrals, gifts, and actual money from middle-aged men.
Looks have always been a marketable asset, both for females and males. That's just the way the world operates. It follows The Law of Attraction.
When I was doing doctoral studies there had been grousing that the most attractive classmates landed the tenure-track jobs in the downsizing academic sector. The assumption was that their male professors opened those doors.
Get a second opinion about your marketing and advocacy communications. No pressure. No charge. Please contact Jane Genova, firstname.lastname@example.org or @genova_jane.