But, surprisingly it is.
Last night's episode "Neon Terror" worked well. It featured two kinds of attention-seekers who fed on each other. The result was a fatal crime spree in Florida.
One miscreant was a young man who first tasted the thrill of extreme media coverage when his babysitter was murdered. After his parents died a year ago, he re-enacted the crime - only with himself as a killer. He photographed each murder and sent it to the equally attention-addicted news director who had originally covered the boy's ordeal.
What made for the effectiveness were two things. One was that agent David Rossi has been given a larger role in the unit. And, two, the writing was excellent. No platitudes.
This series can go on and on for years more. Its slot is Wednesday night on CBS at 10:00 P.M. New York Time.
Get a second opinion about your marketing and advocacy communications. No pressure. No charge. Please contact Jane Genova, email@example.com or @genova_jane.