The numbers made public by Rotten Tomatoes were supposedly feared by the bigs in the film industry. Low scores could mean no-shows at the box office.
In Forbes, Scott Mendelson provides two examples of how the Rotten Tomatoes' high scores didn't correlate with box office receipts. Those are the films "War for the Planet of the Apes" and "Blade Runner 2049."
Individual human beings are deciding on their own whether to "invest" their money and time in seeing any movie. They are not treating Rotten Tomatoes ratings as Absolute.
Now I will join them.
Trusting Rotten Tomatoes, I bellied up up to the box office at Movies 8 in Boardman, Ohio. I purchased a ticket for "War for the Planet of the Apes."
From the get-go, it failed to engage me. Everything seemed contrived. And poorly so.
I gave it an hour. Then I walked out. One acquaintance on Facebook said she enjoyed it. But she has been the only one.
I will pass on "Blade Runner 2049" this weekend. It's not the right fit for me.
Here the takeaway clearly is: The consumer determines the sale. Not any ranking system. Not even that of Rotten Tomatoes.
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