Or, NBC could provide the inability-to-connect Megyn Kelly with a co-host.
Or, in the worse-case scenario, Kelly could be yanked off morning network television.
The sustained decline in ratings and how they are dragging down those of "Kathy Lee and Hoda" could push NBC executives to take radical action.
Ad Money in Play
In Buzzfeed News, Kate Arthur provides the grim numbers. They're worse in the key 24-54 demographic. That's where ad money is invested. Here you can analyze the downward trajectory.
Of course, those who don't understand the power of brandnames wonder how NBC could have made such an error in judgment in contracting Kelly.
Power of Presence
However, at the time she had mega presence at Fox News. All eyes were forced in her direction by the 2016 election and Roger Ailes' growing problems. When she didn't stand up for him, her star twinkled even brighter. Here was a self-confident female who wasn't afraid of roly-poly Ailes.
Of course, she also published a book with the catchy title "Settle for More." This female was positioned and packaged as a role model for all females. No, it didn't matter that we didn't have long legs and blonde hair. We also could settle for more.
Could this be the beginning of fourth-wave feminism? Perhaps, even though we weren't glam material, we could also land plum positions in broadcasting, fashion, film, and more.
Then, the high turned ugly.
Predicting the Scapegoats
Question: Who at NBC will lose their jobs as a result the Kelly crisis? And, some ambitious folks in public relations will publish articles in PR Week about heavy promotion, as was done for Kelly, as a flawed strategy. Instead, create engagement by going directly to the real people. Those are the influencers.
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