First it was denying service to teenagers in leggings. Then it was the reality that an overbooking situation escalated into violence.
Of course, there are many lessons here about crisis management.
But one that is downright cartoonish has been the language of the airline's head Oscar Munoz. Part of United's tone-deafness is his use of that odd word "re-accommodate." Here it is in the media coverage.
The good news is that most of the rest of us human beings are sensitive enough to language not to anoint "re-accommodate" as a buzzword.
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