Yet, too many bloggers assume that they can take a weekly two-day vacation from posting. Yet, it's weekend posting which can give them the edge in creating a brandname, building a following and, you bet, developing new business.
The reality is that big news can and does break on weekends. Since not every media player will be on duty then, the odds are you will receive more attention than usual.
Abovethelaw is a weekday digital-only legal news site.
But when Preet Bharara was fired one Saturday, the managing editor David Lat posted on that and one of its journalists Joe Patrice tweeted. Since the tweet speculated that law firms would now be chasing to hire Bharara, Patrice's tweet went viral.
One reason AOL's Career vertical hired me as a contract blogger is that the powers that be noticed my weekend blogging. And it's common sense that other prospective clients like to see that I am at it seven days a week. When they have a rush job, my name will be at the top of their vendor list. Recently, that's how I landed the assignment to research and create training modules on a technical subject for an online education enterprise.
In addition, it's about time more of us outed ourselves for not putting value on balance. For me, that train left the station when I was laid off from middle management and hung out a shingle. The game is about creating a brand as only good at what you do but also a hustler.
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