But, as is increasingly the new normal, it was impossible to track down Uber's email address on its website. Therefore, the letter of spoilage couldn't be sent.
However, what Butler Tobin did accomplish was to pick up on Uber's twitter handle. It launched communications in that matter. And the rest probably will be a long saga of legal motions. Here is that story by lawyer-journalist, Kathryn Rubino, on Abovethelaw.com.
More and more websites don't provide an email address as a mode of contact. Perhaps that will be perceived as 20th century. That is, uncool.
Vendors trying to pitch their services to glamor industries such as public relations usually hit a wall. They can't send their usual long-form pitch. Only the handles for Twitter, LinkedIn and Facebook are provided on the websites.
For Twitter the pitch would have to be downsized.
For LinkediIn what would probably be needed is a premium subscription which allows communications via InMail. However, the hitch there is this: There is a limit on the number of InMails which can be sent.
And Facebook is usually inappropriate for the usual kinds of pitches. The vendor would have to be mighty creative to position and package the pitch as okay for Facebook.
Thanks to the publicity provided to Butler Tobin by Rubino, it can develop a separate profit center educating businesses and individuals on how to communicate their beef to organizations at the stage before it takes the form of a legal action.
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