About $500,000 of his annual bonus is tied to customer satisfaction.
Everywhere customers are giving the airlines lousy ratings on their iOS app and YELP. So, he might just forget about what that money would have bought. Here are details from Fortune.
But that might be the least of his woes.
The tone-deaf executive could find himself pushed out of his job. The stock of the company took a hit. The medical doctor who resisted being "re-accommodated" is suing. And both establishment and social media are keeping Unitedgate alive.
On the positive side, this public relations disaster will likely have big companies scrambling to line up top crisis communications experts to put together a plan and be on retainer in case of the worst case scenarios.
Takeaway: Companies have to coach executives about the tone and content of remarks before a crisis.
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