Early this year, the Society for Human Resource Management reports, 49% of job cuts were in retail.
This is bound to get worse.
For instance, a price war has broken out between Amazon and Walmart. The loser and maybe also the winner might have layoffs.
Consumers demand stores with smaller footprints and curated merchandise. Obviously, fewer employees are needed.
When some chains go out of business, the payroll eventually stops. The last few left will put out the lights.
This is a business story, of course. Retail has been caught in what is rightly called “The Perfect Storm.” Consumers keep changing. Technology introduces new shopping and delivery options. Upstart competitors keep emerging. Consequently, reductions in force (RIF) have become the new normal.
But every RIF is also a human story. In play is the soul of the displaced worker. That’s not hyperbolic. I know. And so does anyone else who has ever lost a job. In America we are our jobs. Not having one sucks the soul out of us.
In the late 1980s, before, during and after I was laid off at a food processing giant I was consumed with shame. I couldn’t shake it for about five years.
That was then. Decades ago there weren’t effective support systems for the displaced worker.
Fortunately, there are now outplacement services which can save souls. Again, I’m not exaggerating.
Then she recounted the stories of executives and workers at all levels who land on their feet before they become broken. Since hearing those kinds of amazing outcomes typical at RiseSmart, I became intrigued.
RiseSmart’s approach is disruptive. The displaced worker finds jobs 60% quicker than the national average. And for 71%, the compensation is the same or more than that of the previous job.
How that happens is through custom-made comprehensive services.
A team assesses the professional, digging for what will be the skills to repurpose.
A certified resume expert puts together that document.
A coach trains in interview strategies.
A well-connected job search guru integrates the professional into networks.
Proprietary technology makes it possible to scout around for the dream job, not a forced fit. Participants in RiseSmart's program select their next opportunity. They don’t just grab onto any job.
When they are back to work, those professionals have good feelings about their former employers. After all, those employers chose and paid for that kind of outplacement service.
Many become their former employer’s brand ambassadors.
They continue to be the retailer’s customers.
Some do return to that same employer as a full time employee or consultant. That is the growing Boomerang Effect.
Takeaway: Job loss can be opportunity. When displaced workers have that mindset, the soul can grow wings. And soar. The retailer becomes the good guy. America keeps working.
Retailers planning a RIF owe it to their brand and the future of their enterprise to find out more about the RiseSmart Way. Their brand depends on it.