That's what those in professional services ask me. They are both newbies to blogging and those who have given up.
My answer: "It's just like dieting. You gotta stick with it. That's the platform for positive outcomes. In fact, Google rewards the longevity of a blog with high rankings."
This month is the 12th anniversary of this blog. Around this time of year in 2005, I contacted marketer Toby Bloomberg via an American Marketing Association ListServ. How can I set up a blog, I asked her. She referred me to Paul Chaney, now head of content at Bizzuka. The rest is history.
Everything changed. Immediately.
After a major professional setback at the turn of the century, I had a roaring comeback. Among the major assignments coming to my newly launched communications boutique was a 4-year one blogging on litigation. Soon enough I was hiring contract help for that boutique.
Networking became easier.
Since blogging puts us in the creative trance, the process did and still does lift me out of the clinical depression I struggled with since age 11.
In addition, the blogging became the platform for being a paid influencer. Organizations and individuals around the world pay for placement on one or more of my three blogs.
So, how can you stick with your blogging? Make it your e-cave. Crawl in whenever the world is too much or not enough. It doesn't matter what you post. Just keep doing that.
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
High rankings on Google.
Complimentary Consultation firstname.lastname@example.org.