On Abovethelaw.com, lawyer-journalist Kathryn Rubino clues us in why. Here it is.
The cases which every 1L learns about and tons of legal articles reference focus on legal issues related to civil procedure. So, ambition lawyers as well as law students should focus on those kinds of points of law for creating their legacy.
Lawyers and law students might not get all the way to SCOTUS to have their say. But they can get in on the action by covering those subjects in interviews with establishment media, publishing in law reviews, postings in social media and sponsoring special events such as public-interest panels on all that.
Everyone in the communications industry, such as myself, knows that not all topics are equally marketable. We advise clients to select carefully what they will invest their resources in promoting. And, then, of course, how to put that out there. For longer than expected, just about every clever angle associated with Trumpism sold. Then, that reached the point of diminishing returns.
Would-be stars have to develop the golden guts of media players. That's the first part. The next is positioning and packaging the take perfectly.
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