"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." - Andrew Strickler, Law360, March 16, 2017. Here is the article.
The particulars of the case are not the issue. Instead, the focus should be: Can professional services firms, such as public relations agencies, have their clients be 100% truthful with them. That would enable the problem-solving to be truly comprehensive - and prevent surprises.
For example, in public relations a growing niche is crisis communications. And the field is changing because constituencies demand more information, faster. Simultaneously, the world of media continues to mutate. That's what crisis guru Gene Grabowski, partner at kglobal, explained to PR Week.
Suppose from the get-go, those in crisis could do total disclosure with the public relations team. For example, they could admit that the situation could get worse if another toxic dump site is uncovered by investigative reporters or the government. They can do that routinely if the admission of "criminal activity" is considered privileged information.
That would be a powerful tool for the public relations industry. Also, it would enhance the brand of the profession. As yet, public relations has not been positioned and packaged as the art and science it has become.
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