That's why those of us who have to develop new business must keep experimenting with strategies and then the tactics within those big plans. That's what I had learned in September 2016.
The results have been amazing. Currently I have three different sets of ghostwriting clients.
One came from networking. I kept up a relationship with a crisis communications expert who had switched public relations firms. While doing that I maintained a relaxed, not hungry, tone.
Another came from answering a help-wanted for ghostwriting listed on Craigslist. I had learned to play it cool. In our second contact, I had advised the prospect to speak to a number of other ghostwriters since the chemistry is important. This assignment involves two full-length books.
The third came from this blog. Essentially it functions as my online portfolio. A marketing firm had been following me. A power that be in it especially liked my post on tips for how to search for work. Contact was made. The assignments are ongoing.
To my networking tactics I have added being active on LinkedIn Updates. Since I did, there has been about a 50% boost in views of my LinkedIn profile. Two small assignments have come in as a result of those.
Within the past six months no new assignments have come from my postings on Facebook or Twitter. No fool, I am investing more time on LinkedIn Updates.
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