They are hard-nosed businesspeople.
Previously all they wanted to hear about were the probable outcomes of an email blast or book which would rank high on Amazon. No, they hadn't wanted to be bothered with anything about the how.
The success of the populist rhetoric of Trumpism changed that.
As The Washington Post reports, there is a return to paying lots of attention to the old art of rhetoric. For years, the term hadn't even been used by the mainstream. It was a dusty one which was perched in the lecture notes of some scholars in academia. When students heard it they rolled their eyes. They thought, "This professor is a dino."
My recent experience tells me that Trumpism has been a gift to those of us who make our living in communications. And it keeps on giving. When anyone in the Trump Administration leverages rhetoric which triggers warnings of legal action, clients and prospects make it their business to run their content by us.
Not since the turn of the century, when executive communications took a hit, have I been so in demand. It's in my economic and branding self-interest to have Trumpism continue for the next four or eight years.
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