They include Giant Eagle, Wal-Mart, Aldi, Dollar General and Marc's.
And, as USA Today reports, there is an old-fashioned price war going on. The traditional supermarket, such as Giant Eagle, is pitted against brick and mortar retailers branded from the get-go as discounters.
With a slower growth economy, we shoppers are taking the time to cherry-pick sales items at one store. But, next we might go on to the next one and do the same. However, for the bulk of our groceries we probably buy at a discounter. Mine is Wal-Mart. But that could change to Aldi.
I wonder how Giant Eagle will manage to survive. Like Kroger's, its ambiance is pleasant. Much nicer than that at big box Wal-Mart or austere Aldi. But Giant Eagle's regular pricing is much too high for me. Years ago, when GDP growth was higher, sure, I made Giant Eagle my first choice. Also, back then, there weren't many other options.
Obviously, there will be a shakeout in food retailing. The tactics of the Experience Economy don't seem to apply. Pricing is what determines purchasing decisions in this category. Supermarkets as we have known them could go the way of the dumb phone.
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