An example? He got it how shipping potatoes into a village without them could yield revenues exponentially higher than what he had purchased them for.
It didn't take long in America that Handwerker figured out that the nickel hot dog was the road to wealth. On his own terms.
Unlike Henry Ford, Steve Jobs and Jeff Bezos, Handwerker was a no-tech entrepreneur. That 5-cents hot dog hawked on Coney Island is sometimes designated as the first fast food.
This saga is told in the 2016 book "Famous Nathan" by his grandson Lloyd Handweker. Here you can order it from Amazon.
The key takeaway for future entrepreneurs is that simple observation can be the platform for success. In America, Handwerker left relatively high paying jobs so that he could watch how the retail food industry survived and thrived. He made it his business to stick with employers who knew what they were doing. For that too he took lower earnings.
When I started my first communications boutique at the end of the 1980s, I watched public relations agencies and solo players who were making it big. I made sacrifices to "get inside." What was obvious was this: Success boils down to a handful of mindsets and behaviors. Those change with the times. It was not rocket science to get my second and third communications boutiques up and running quickly.
In his early days in America, Handwerker couldn't speak English. He couldn't read. In writing, he could only manage his signature.
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