So, there is a new development in what they are looking for in our cover letters, as well as our resumes. And, that's documentation of what knowledge base and skills we have.
One form of documentation is certifications. That might be certification in Google AdWords or in a software program. Or it could be certification that we have completed a seminar in marketing and sales.
When I added those kinds of certification to my pitch letters, immediately the number of responses increased.
If your search for work has not been successful, you might consider finding out about low-cost certification programs that could boost your marketability.
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