In a sense, T.A. Frank issues a manifesto on influential Vanity Fair.
Frank's platform calls for the left to pull out of denial and to stop the blame game. Instead, they have to go back to the drawing board and examine their fundamentals.
There is no one way to do that, of course.
From the stunner of the Trumpism phenomenon, we know absolutism is over. Even the tenets of Trumpism aren't cast in stone. A during-the-night tweet storm can reveal unknowns about the thinking and tactics of the president-elect.
What I am finding in my own communications assignments for clients and my own marketing/sales is that it is helpful to use Trumpism as coordinates. They serve to understand what has been changing and where our own influence and power stand in relationship to all that.
For example, take the matter of the tone and content of business and advocacy messaging. More organizations and individuals are learning what consumer products companies always knew. And that's the messaging has to be simplified, full of authority (this brand will make you appear younger) and witty. Regarding the latter, earnestness has always been a turnoff.
That's because I have simplified, taken on the persona of smart and unambiguous about outcomes and have just enough comic relief or the Slight Smirk.
Where the old left has stumbled is assuming that the rest of us agree with them. There is no pitch for buy-in.
The analogy to that is a recent experience with a primary care medical doctor (MD). My health insurance provider required approval for eye surgery.
That MD seemed to have the Mary Poppins ideology: A spoonful of sugar makes the medicine go down. Instead the medicine should have been positioned and packaged as what a Baby Boomer like myself would have found a wonderful must-have. You bet, healthy needs Trumpism.
The business community and influencers, along with the old left, would be on the money to analyze Trumpism NOW. Time is a terrible thing to waste.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).