Clients ask me: Should we copy and paste a cover letter or just bypass that?
There are no absolute right answers.
After all, each organization has its own screening process. Some may conduct the first vetting via a robotic search of the resume for the required keywords. Others may assess the inclusion of a cover letter as a definite sign of enthusiasm and a good work ethic.
Given that there is no right answer, common sense dictates including a cover letter.
Sure, you can use a pattern one. But customize it for the particular position. For example, if the job is running the office and handling sales for a self-service storage facility and you cleaned one in high school, put that in the cover letter. Also, add that information to the version of the resume you submit for that job.
Applying for work is not a numbers game. Employers pay attention to how much you have aligned the cover letter with the very specific job description.
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