We roll our eyes when applicants for a contract job say they did a "deep dive" researching our organization. It's now downright cartoonish. I image them with a snorkel mask.
And, like, the whole idea of "disrupting" whatever elicits yawns. Technology is no longer a megawatt issue. The Donald has seen to that. And, the rollercoaster of Campaign 2016 has worn us out.
All we long for is plopping in front of television on SuperBowl Sunday and downing greasy Fritos and imported beer (before Trumpism puts a border tax on it.) Disruption? Not on my couch.
Yes, buzzwords have their own life cycles. That's just like businesses and human beings. When they near the end of their normal time in communication they belong in the graveyard.
Sure, they can be resurrected. Someday. But with language change so rapid, it might not be in our own lifespans.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (firstname.lastname@example.org).