So, they mindlessly send out tons of cover letters weekly. When they don't get a response they send out more. After all, they are convinced that the more cover letters the better the odds of nailing down work.
The reality is those hiring want an engaging, thoughtful pitch. They can smell a generic or pattern letter a mile away. Those kinds of applications insult them. After all they are investing plenty of resources in the recruiting process. Yes, you can use a template. However, customize it for each very specific work opportunity.
How to make your cover letter engaging and thoughtful? Here are 5 tips.
Pick up on the language, tone and statements in the job ad. For example, one contract lawyer received a response within 20 minutes of pressing "send." In her first paragraph she did, of course, use the key words. That was in case there were robots doing the first screening.
But then she went right into showcasing that she paid close attention to the ad and that she could fit right in. The ad hammered that the workload was unpredictable and unscheduled long hours were expected. She stated how often she had "parachuted" into demanding situations.
Do research. In a succinct manner, indicate you are aware of the dynamics of the industry or organization. Never be negative, as in, "I know you lost the ABC account." Instead, put out there, "I am experienced operating in highly competitive settings. Even if the organization's identity is not provided, zero in on what indicates you understand what would be expected in that environment.
Cite results which match employers' needs. The cover letter is not about accomplishments. It's about results. An accomplishment is graduating from Yale Law School. A result is being part of the team which did the research which helped win X litigation or made the transactions during Y merger cost-efficient. Yes, you can describe the previous situations generically, masking the real identity of the previous employer or client.
Assume the sale. An effective tactic in selling is to position and package the situation as if they have already closed the deal. And are working together. You can use the term "we." You can provide short examples of how you two can be a team. For example, you can cite an instance from the past in which you accommodated what the team effort required at the time.
Sign off with enthusiasm. Be real but not desperate. Say, "I would be thrilled to hear from you."It's okay to let them know you really want this opportunity. It's not okay to signal desperation or low professional self-esteem.
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
High rankings on Google.
Complimentary Consultation firstname.lastname@example.org.