His medium had been television.
So, he understands the attention game. Or megawattage. Without the right and enough attention the celebrity's career darkens into being a has-been.
So, Donald Trump knows exactly what he is doing in trying to pull the plug on that megawattage.
As The Atlantic reports, he is leveraging diverse tactics to discourage the public from paying attention. The most important form that takes is ponying up the money to buy tickets or paying them to be influencers.
The question, of course, is: Will Trump's war on entertainment celebrities be successful? Will the Hollywood crowd and international stars like Elton John become yesterday? Time will tell.
Meanwhile, we have to recall that 20th century kinds of censorship of entertainment celebrities did kill careers. Sometimes only for a while. Sometimes permanently.
Those whose living depends on megawattage should be very afraid.
The world has changed. Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (email@example.com).