Architects, just like journalists and lawyers, are struggling with a downsized market for their skills. The overall economy may be improving. But glut is a fact of professional life in a growing number of career paths.
Through my client assignments I bumped into a full-time opening for an architect with about seven years experience.
My neighbor could have been a possible fit. But, no, I didn't pass that lead onto him.
Why? I have reservations about his ability to play the game. This referral could hurt my own brand.
See, his conversations with me, as we walk our dogs, have been heavily laced with negativity.
He puts the knock on everything from the firm owner's alleged lack of business skills to the subpar benefits. After three minutes of this, my shoulders are slumping. As we have long suspected, moods are contagious. Researchers on mirror neurons proved that out.
Talk. as we scriptwiters know, is never small. It always is factored into how decision-makers assessed those within their organizations and outside on their networks.
But it has become even a more important variable now that demand in so many lines of work is shrinking. Even in the most casual conversations, professionals have to balance being authentic with positioning and packaging themselves as the ones to get the results for employers and clients.
The takeaway for all of us in communications is: There is a good business reason why the current meme is gratitude. Focusing daily conservations on blessings versus the bad stuff creates one version of the law of attraction. It's our mission to help clients dominate that space. The tone has to be positive without the Disney magical thinking.
Want better results? Contact Jane Genova for complimentary consultation on making all your marketing communications effective (firstname.lastname@example.org).