Gen Z are all those human beings born after 1998. They only know a life which includes the Internet. And, according to a Goldman Sachs special report, they could be the most influential generation in America.
The oldest member of Gen Z is 18. They contact me because many are interested in careers in the arts. They get it that they will need to understand how to promote themselves.
But, so far, none have asked me about publishing a book. Unlike my generation, they don't perceive that as "the price of entry." And, personally, not one, so far, plans self-expression to be through penning a novel.
The 11-year-old neighbor, who is brilliant in design, focuses on YouTube. Her smartphone is full of her creations. No, she doesn't plan to "house" them in book form.
However, it isn't only Gen Z which is veering away from the dream of being a published book author. On the help-wanted, ranging from Mediabistro to Craigslist, there has been a decline in requests for book ghostwriters. Through a referral I did finish ghostwriting one several months ago and before that a year ago. But I was surprised those assignments fell into my lap. More often, prospects contact me for video scripts for YouTube,
For the future, for serious thought leadership material, books will still be published. But they will be short like Peter Thiel's "Zero to One." The first edition might not be in print at all. And the price will be low.
And, even when we book ghostwriters are doing books currently there's no talk about "fine writing." The total focus is on how to make the book a platform to sell whatever. That could be a cause or disruptive approach to managing teams.
As for "fine writing," The New Yorker still seems to make that a mission.