There is no one way to assess the pull force of any keyword or a cluster of them. If you're posting on the internet intensely and frequently, then you have your own little keyword lab. The patterns are obvious.
So, what are the keywords which I am noticing have magnetic power? Here are some:
- Lean startup
- Gig Economy
- Names of celebrities, including. of course, Hillary Clinton and Donald Trump
- Geographic locations of tragedies
- X number of Tips
- Double Lives
If you had to choose only one keyword, what should that be? "Pivot."