It was a short online video of Hulk Hogan having sex with his friend's wife which can bankrupt Gawker. It posted that video. It was clickbait. But, then Hogan filed his now-iconic lawsuit "Hulk Hogan v. Gawker." The Florida jury awarded Hogan $140 million. If Gawker's appeal isn't successful, that gossip tabloid could go kaput.
The lesson is two-fold: Yes, exploit online video. But also, ensure the use will be assessed as legal and ethical.
No question, 2016 can be declared the Year of Online Video. Facebook Live is proving out the power of online video.
Also, the results of that homerun for marketers is that engagement with non-video content is declining. In all categories of how that is measured.
Publishers, both totally digital and old-line establishment, will have to re-think how they serve up content. You bet, I am getting more demand for video scripts and oral content for webinars. No surprise, the folks at Microsoft have made the use of animation on PowerPoint user-friendly to insert.
In Fortune, Mathew Ingram reports:
"NewsWhip said it looked at likes, comments and sharing of linked articles from the top 10 publishers on Facebook over the past year ... the research shows a fairly sharp decline in engagement of all kinds ..."
Of course, this is bad news for publishers stuck in text. But it is a welcome development for those of us with a long background in scriptwriting.
For a complimentary consultation about your scripting needs, please contact Jane Genova (firstname.lastname@example.org). No pressure.