Globally, Uber positions and packages itself as the creator of good middle-class jobs of the little guy - and woman. Much of its public relations touts how many more drivers will be hired in the near or longer-term future.
So, no surprise, that is one of the advocacy points Uber is making as it pushes back against the City Council Transportation Committee (CCTC), right outside New York City Hall. Here is the coverage by Fitz Tepper in TechCrunch.
The CCTC is introducing a bill which would cut Uber and other sharing-economy transportation players off at the knee, at least for a year. Here it is.
Essentially it would limit the Taxi and Limousine Commission to so many new for-hire vehicle licenses. Uber's share would be about 200 during the next year. Of course, Uber contends it intended to provide jobs for many more.
This would be a major win for the New York traditional taxi industry.
In addition to public relations, Uber is aggressive with legal tactics. Its in-house legal team employs about 70.