That's exactly how their books, keynote addresses, articles, and opinion-editorals are game-changes. And that's why there has to be a witch in every ghostwriter.
When there isn't a mystical force which penetrates and pulls together all the leaders' experiences magic is impossible.
Instead there is a hipster simulation of coolspeak, trending ideas, and buzzwords. Missing is the spark which sets off the emotional electricity.
Examples of this? Most leaders' blogs and tweets. Trial lawyers' closing arguments. Books about personal finance, especially how to supposedly prepare for a retirement which probably will never take place (retiring is fast becoming an anachronism).
How do leaders know they are getting the witch in the ghostwriter? They will feel the bolt of sensitivity.