Those not in the money are the ones most visible in the growing backlash against tech. For instance, fixed income aging renters are protesting those tech commuter buses in Silicon Valley. Here is the coverage by Sarah Buhr in Tech Crunch.
Well, those anti-tech activists aren't working. So they can "afford" to be out there against technology. Most of the rest of us don't have that branding margin of error. Currently, in terms of our marketablity for jobs, contract assignments and new business for our enterprises, attacking tech is not smart. Tech is what motherhood, especially the stay-at-home kind, was during the Eisenhower era.
However, the 21st century Luddites can communicate their negative messages and still retain a glowing personal brand. That entails framing criticism with what seems like the intention to improve tech development. Yes, they come to praise Caesar, not bury him. For this very reason, public relations is a high growth field.