Business Insider has yet another how-to on being liked. But isn't that totally 20th century. Back then, as Hendrick Smith hammered in his book "Power Game," likability was a form of power. And, in the 20th century, we routinely took an introductory Dale Carnegie course on making ourselves more likable, especially at work. That was then.
Now, just try to get a job or a client assignment based on your likability. In fact, that force field has about as much pull as it did for Willy Loman in "Death of a Salesman." What counts is our ability to be of immediate use. That dominates in professional and personal life. It's binary: Of use, of no use.
However, the dislikable grate on our nerves. We don't want to work with them. We don't want them living next store. Therefore, we will take measures, sometimes aggressive ones, to banish them from the island.
Training in social skills, from mother's knee to executive coaching, has to be on reducing outsized dislikable qualities. They include tendencies to bully, suck up all the oxygen in the room, be critical of other's faults, and not knowing how to listen.
Once those obstacles are out of the way, no, we don't have to become likable. Actually, the energy pumped into likability drains what's available to be useful.