Drunk drivers ceased to be the material for cartoons. Laws punished them severely, often including mandatory jail time. America, perhaps the world, needs the same kind of public affairs initiative to ensure that rage stops being okay.
The six bullets in Michael Brown's body provide powerful symbolism about the alleged consequences of rage. The first step, as with MADD, is education.
Research shows that an emotion, such as rage, lasts 90 seconds. The circuit on that can be broken, immediately. Those leading the public affairs outreach can provide ways to do that. The tactics can range from taking deep breaths to figuring out why the event has become such a trigger.
The next step is to ensure, as with drunk driving, that there are consequences. Why, for example, aren't raging outbursts being framed as forms of disorderly conduct? The miscreants should be arrested.
The third step is shaming. Arrests for drunk driving are made public. So should arrests of alleged rage. There on the police blotter is law partner Joe Smith or Sally Jones arrested for an outburst lasting four minutes, as witnessed by six associates at the law firm. He is out on $5, 000 bail.
The fourth step is rewarding emotional self control. The driver who stays cool amidst Manhattan gridlock receives a high-profile commendation by the White House.
Rage, like drunk driving, kills. There should be zero tolerance for it.