Being first out there is heady business. And a curse, once others move in on the opportunity.
Henry Ford I learned that. His company almost went kaput when upstart General Motors offered automobiles in a variety of colors and styles.
Early adopters in social media have also run into the brutal reality that they no longer own the market. Yet, because of the curse, too many haven't changed how they do business to align with what is.
That strange voodoo of entitlement is killing their enterprises. When they do decide to leave entrepreneurship, from the get-go they have difficulties on the job. They assume they know whatever.
The exorcist for lifting the curse comes in the recognition of the need to start over again. Again. And, again. Success more than one day old has become irrelevant.