No surprise, Kellogg's earnings for Q2 were down 16%. Here is the coverage from Annie Gaspararro at The Wall Street Journal (sub. req.)
Cereal companies have to hire top-notch public relations agencies to put together gimmicks to position sitting down and eating cereal in the morning as cool. Remember the campaigns to re-introduce milk?
Before tech workers in Silicon Valley board their commuter bus they can be filmed doing bowls of cereal with their families. Airbnb can stock rentals with free boxes of cereal, as a perk. Traditional hotels can do that during the SuperBowl. Uber riders' rankings could go up one notch on that 1-to-5 scale if they tip partly in those mini boxes of cereal.
And, of course, in prison on "Orange Is the New Black," breakfast is a wide choice among tiny boxes of cold cereal. The plot line could have inmates trading them like cigarettes. Yeah, I'll clean your cell for three boxes of Frosted Flakes.