It made that agreement with state Attorney General Eric Schneiderman. As Bloomberg reports, the mobile sharing economy transportation company indicated on its blog that it will apply the cap across the nation. Here is the Bloomberg coverage.
This is a smart public relations move by both Uber and the AG office.
Uber has sullied its brand by jacking up prices a lot during peak periods, acts of god, and special occasions such as New Year's Eve. The sharing economy has been about softening the rough edges of capitalism. So, on social media, those of us who have disappointed in Uber have been letting it have it.
Schneiderman had made it his mission to put some controls on wild-west sharing economy middleman for short-term rentals Airbnb. Finally, things have calmed down between the two. But the battle could have been interpreted as the AG's office not understanding the new kinds of service options technology makes possible.
If that's what people have been thinking, they could be reconsidering after this agreement. Schneiderman made it his public relations business to note that government and business have to work together with what technology is creating. This will pave the way for the AG office to deal from a position of strength with other disruptions presented by tech developments.