The seduction of Silicon Valley is huge. We ghostwriters, even on the Other Coast, play with the idea of taking a crack at the market. All those thought leaders, all those passionate entrepreneurs, all those instant billionaires. What a God's Plenty of clients.
The cost of entry, though, is steep. The average rent in San Jose, according to Axiometrics is $2,500. Here is coverage of the rental pricing situation by Lauren Hepler in the Silicon Valley Business Journal.
High rent, at least for the angst-ridden among us, can cut the legs out from the confidence needed to be creative. Instead of not giving a damn about the client's response (after all, there is an infinite number of possible clients) we get into high agita about the rent due on the First of the Month.
That's not good. For the lion's share of us the reality is to keep fixed expenses as affordable as possible. Our economic survival depends on providing explosive solution to clients' communications challenges.