That seems to be what Calvin Klein is betting on. Like Levi's and Guess, the company is leveraging the yearning for the past. Here is coverage of that trend by Veronique Hyland in New York Magazine.
Since we Baby Boomers are not a prized demographic, the bits and pieces of the past which can stop us dead in our tracks or move us to tears, marketers likely won't be leveraging much of our history.
That's too bad. It was Don Draper from "Mad Men" who fingered the important emotional role nostalgia serves. He was working on the Kodak account (remember the days of Kodak moments). He observed in a slide show that teenagers grab onto nostalgia as a way of mourning their loss of childhood.
We Baby Boomers, especially those of us still working, might be mourning the end of the time in our lives when professional opportunities were infinite. In my 40s, I applied to and was admitted to Harvard Law School. Currently, I have neither the drive nor the stamina to enroll in a coding program.
So, I long for the music (Beatles, Cat Stevens, Bob Dylan), food (granola, sprouts) and raw activism (telling authority figures off) of what seems now to be the best of times. Not that 2014 is the worst of times. The pain comes from circumscribed dreams.