"In the Hebrew Bible, God says to Abraham: "Leave your father's house.' In effect, leave what is familiar - leave what you have known to be home in order to begin the journey of your life." Daniel Gottlieb in "The Wisdom We're Born With: Restoring Our Faith in Ourselves." Here you can order it from Amazon.com.
Yet, those stories no longer resonate. Or their shelf life has long expired. Meanwhile, competitors with more compelling narratives attach themselves to the minds and hearts of customers and clients, media, and investors.
An example was a public affairs strategist who had once headed a major public relations agency. He went on to start his own boutique and make it a powerhouse of influence. Yet, on his website, blurbs about him on the books he published and in his speeches he kept very much alive his previous identity. Increasingly that seemed odd. The force field surrounding him as a golden boy weakened.
When should he have shelved the past? As soon as he was putting together a new present. The challenge, of course, is to put together a fresh compelling story.
Among the players who have done just that are Apple. Remember when it was a PC company. Amazon has also deep-sixed its branding as an online bookseller to the place-to-go for everything from could computing time to Unlimited Kindle. Pope Francis has morphed from a regional religious leader to a spiritual global game-changer.
Who's obviously having trouble switching the narrative? Hillary Clinton. Microsoft. Jack Welch. U.S. Supreme Court. And too many Baby Boomers trying to continue to earn a living. For all of them, "The Wisdom We're Born With" can be a useful guide, plus inspirational. The author Gottlieb had to change the story he told the world and himself after a car accident paralyzed him from the neck down.