But that image won't cut it if she decides to run for the White House. As Politico hammers, a presidential campaign mandates at least one big idea.
Also, we live in the era of TED Talks. We expect leaders to be Idea Entrepreneurs. That's exactly why the most successful TED Talks are those which take a contrarian point of view. No, we don't want boilerplate.
A vice president at a fairly traditional public relations agency instructed me to give the white paper I was writing "a shocking headline." Yeah, a white paper.
If Clinton continues to play it safe we could simply pull the plug in our interest in her. Our attention could go anywhere and everywhere. An unknown politico could capture our attention. That would mark the end of the Clinton dynasty.