The business media, such as Forbes (read here), are busy deconstructing the death of Crumbs.
But most of what is being hammered as Lessons Learned is stuff we writers already know about trends. To survive, we had to anticipate what trends were on their way out. To thrive we had to be early adopters (but not too soon on the scene) on what was emerging that our clients needed to know about in their communications.
Everything changes. Those high-priced (up to two bucks a word) and plentiful opinion-editorials for brandname media became a lux item business leaders could no longer afford. After all, in addition to paying us they had to pony up plenty to media placement experts. In the D.C. area they charge about $15,000 a month. So it became obvious to us that we better ferret out other top-line kinds of assignments. I landed contracts to ghostwrite books.
Among what was becoming a force of influence has been tweeting. We writers made it known that we could capture in that short form the message of even the most conservative businesspeople. There is money there, unlike some other forms of social media.
What's next for us writers to pounce on? I predict a surge in short books. Some will be knocked off on computers. Some will be self-published with vendors like iUniverse.com. Some will be given the royal treatment and put out there by official publishing houses. We have to get in on that action. We do that by recommending short books as the new price of entry.