Will traditional media outlets like The New York Times be around in five years?
The undertow of worry associated with that question is preserving the role of investigative journalism in our society. It's an expensive endeavor but one which tends to deter the bad guys and frequently detox institutions from various forms of corruption.
Well, maybe we no longer have to be so anxious about the survival of NYT et al. Contently, started in 2010 to help writers make a living, has launched contently.org. The mission of the foundation is investigative journalism and it's structured as a nonprofit.
In Forbes, Jeff Bercovici reports that its co-founder Shane Snow says:
" Contently.org is seeding it with a 'pretty hefty donation' and will maintain it with monthly five-figure contributions, paid for out of the venture-funded company profits."
It has a full-time editor Brad Hamilton. After accepting a buyout from the New York Post he had started a site NotJustUs for deconstructing social justice. Here is the Forbes coverage.
For a few years watchers of the problems at NYT have speculated that the company might eventually get an infusion of cash from a foundation which would underwrite investigative journalism. Now with Contently.org there might be fewer feeling invested in the survival of the NYT.