Media captured us as the Counterculture Woodstock generation. But our branding was really stuck in the Eisenhower era of conformity. Just look at our track record.
Unlike Millennials and the oldest members of Generation Z, we finished college and we did it in 4 years. It never dawned on us to take a break or even to question all those requirements like History of Civilization, 2 semesters.
Post graduation we got good jobs. Maybe that was because we had had hammered into us how to apply and how to demonstrate we could love The Man. Afterward we lived a professional life being loyal to The Man. That mirrored Jim Anderson on "Father Knows Best," the television meme of our time. When he sat at the head of the dining room table, insurance man Jim never groused about his boss.
Clearly, benefits can come from conformity. Sure, Steve Jobs was not a conformist. Neither is Mark Zuckerberg. But most human beings don't have that niche genius or drive. For us it might pay off to conform. It did when we were young. Now that I am back earning a very good living I have no desire to disrupt anything. Being creative in approaches for clients is a world different from being, well, a professional who is determined to do it her way.
Should Millennials and Gen Z try to identify norms and follow them? That would be a fascinating pilot program an Americana kind of company like Coca-Cola could operate.