That's what creative agency Just is determined to find out. At New York Magazine, Melissa Dahl reports on its campaign for a temporary Facebook blackout. Here are the details. And, here you can click on to join the experiment.
I already have my own story about what can happen when one enters Facebook Detox. In mid May 2014, I pulled the plug.
Here is the post explaining why I went that game-changing route. I left behind 50+ year-old relationships.
My communications boutique automatically became hot. I made more money in a short time than I had since the shop had slowed down at the end of 2013.
I have a hunch why. My creative energy wasn't being drained by so much interaction with people from the past. It's funny. I had spent 18 months on the cushion in a Buddhist temple in New Haven, Connecticut to learn to be in the now. Yet, several times a day I was clicking into the past on Facebook. No wonder I was not creating the explosive copy clients needed to get and keep attention.
There's more. Here in Tucson, Arizona, where I relocated in April 2014, opening my insecure self to people has been effortless. Could that be because I am no longer apologizing for the jerk I had been 50+ years ago and still am. In fact, a few nights ago I dreamt I saved a puppy from an abusing human. No, I'm not a bad person, am I. Just very different from those whose acceptance and approval I hungered for since 1963.
And, time is finally on my side. Without Facebook to like, post comments on, and admire college classmates' photos of offspring, there is none of that hurry-up push force which had driven me since growing up on the mean streets of Jersey City, New Jersey. My company and me don't have to run on Fast Time.
About a week ago, I set up another Facebook page. That's a professional necessity to be taken seriously in social media. But, emotionally, I have pulled down the drawbridge and filled the moat with alligators. The crowd from 50+ years ago ain't getting back in. My former self ain't getting back in either.
Yes, free. Free from the past I dragged around like a sack of rotting fruit. And free from my own self-hate.