So, what do we need to know to strategically plan and provide content for our clients?
Well, essentially members of Generation Z are post-word. Emotion is their platform for communication. And they transmit their messaging through, found Sparks & Honey, videos, pictures, emojis and symbols.
The words they do use are in bite-sized pieces. This mirrors the "word chunking" invented by the leadership of Occupy Wall Street. Ideas were broken down into short phrases. Those were then chanted (lots of Buddhists helped with the messaging). Then repeated.
The ideal communications medium is the mulitple screen, especially through streaming. They are very now.
Surprisingly, they are even more entrepreneurial than Millennials. No, they aren't discouraged by the dismal track record of most small businesses.
All this and more had been summarized in Business Insider by Hayley Peterson. Here you can read it. You bet, we communications pros better take a course in configuring Infographics.