The week is closing on a very bad patch for the Hillary brand.
The analysis of her "rusty" performance has been fascinating. In fact, it is boosting the brand equity of those doing the opining on Politico, Charlie Rose and Drudge. However, the performance itself, like the book "Hard Choices," is boring.
One of the most powerful, protean players in national politics has lapsed into tedious predictability. We can anticipate the next measured phrase which will come out of Hillary's mouth and appear on the next page of the book. We know not to expect a flash of breakthrough thinking. And, the ability to connect in a electric way? Ha-ha-ha.
Can the Hillary brand become hot again? That depends on if she really wants to be out there again? Or is she done? Is she simply going through the motions of a pre-campaign to test the waters because that's all she knows how to do?
Next week might tell. If the Hillary Show doesn't become more interesting in itself we will turn the channel to another act. It could be a Democrat or a conservative. After all, the Tea Party has become interesting again.