That's when my intuitive hunch that I could break into the growing markets in the West only if I relocated there shifted into the decision phase. For several months that was all I thought about. I researched different locations in the west for hours and hours.
The lost business was just the tipping point. The cost of peddling my service in the New York Metro area had been escalating. The commuter train MetroNorth had raised the fare. So had the subway system. The competition had also increased as more and more Millennial journalists wised up that executive communications was hot and lucrative. No fools, prospects interviewed several vendors. Previously they had kept it simple and just checked out me.
In the middle of March I took the leap into the future. Over the Internet I leased an apartment in Tucson, Arizona. And that was that.
A different time zone has made all the difference. Not only are assignments coming in the West. Also organizations and individuals in the midwest have taken a fresh interest in what I have to offer.
Yes, I still receive work from New York and Washington D.C. The beauty of that is that if they want me they have to book me sight unseen. I am saving a bundle of money.
Has relocating been difficult? The only downer has been not being able to drive to the Atlantic Ocean on weekends. The Pacific Ocean is six hours away. If my communications boutique continues to thrive perhaps I can afford a getaway about five hours from here. That I would be able to handle. Then the ocean would be only an hour away, just as it had been "at home."
Is the east coast still "home?" That depends on the day.