That might be the biggest takeaway from the career of Benjamin Franklin. He hit the nail on its capitalistic head in early America when he made that seminal observation.
During the recession we all got that. Now with the recovery we are ensuring that time does generate the money we missed out on during hard times.
So, we are noticing that charm is being rebuffed. We want those who contact us for whatever - even if it's a prospect or current client - to get to the point.
The emerging rhetorical ethos is downright abrupt. We allow about 20 seconds for anyone to make nice. There there is a pause. That silence transmits the message: Get to the point.