So, it's been a smart move for online travel company Expedia to announce that it's accepting Bitcoin for hotel bookings. That associates it with all the other hipster developments going in the marketplace.
Could selling have become binary? There are the established staid brands and then there are the cool ones. Those brands which are in the middle could get lost. Consumers, investors, potential employees just won't notice them any more.
Here is the article I researched and wrote on this which is published in Payment Week today.