The customer may always be right. But that doesn't mean she will get a good seat in a restuarant in Australia. If Dimmi ResDiary notes that she tends to be tight with the tip and keeps asking for water refills she will carry a kind of Scarlet Letter the rest of her dining career.
As Bloomberg Business Week reports, Dimmi ResDiary functions as a kind of reverse Yelp. It sizes up restaurant customers. But all isn't negative. Among the data it collects and stores are the details which helps dining establishments provide superior service. That includes knowing customers' preference in meat preparation and if they perceive waiters as intrusive if they hover around. Here is that coverage.
Of course, it occurs to us in communications the usefulness of having a formal system of evaluting potential and current clients. Not all are a good fit for us. If we are well connected we can first find that out informally, through the grapevine. So much more efficient, though, if we could just click on a Client Profiles. That database would indicate features such as clearness of instructions at the outset, receptive or non receptive to out of the box thinking and promptness in payment.
Organizational leaders who come to carry the Scarlet Letter in the communications industry will not gain access to talent. Those of us who know how to market know that there is plenty of work out there, especially in writing which has become a dying art.